Saturday, January 30, 2010

Award Stickers Help Sell Books

On January 27th, 2010, “There’s a Frog on My Forehead” was honored with a Mom’s Choice Award® for Children’s Picture Book, Basic Concepts. I was thrilled when I got the news and even happier, today, when the stickers arrived. They are beautiful and enhance the cover. My picture book was also a finalist in the Indie Excellence Awards. Since this is the beginning of the second year for my book, I decided to try a marketing experiment. I was at the same venue, same date, with my book for a story time and book signing event. I put stickers on the cover of the books this year. I didn’t have them last year. I sold three times as many books with stickers as without. Many buyers inquired about the stickers and I had information about the awards to share with them. This may seem obvious to some, but I was a little hesitant to use stickers on my cover when I received my first award. My ah! ha! is that submitting your book to carefully selected award competitions, can help sell your book, particularly if you are a finalist or win. So if you haven’t used your award stickers, give them a try!